First, I’d like to thank you for joining me here at Anisa Creative Co. It’s incredible to finally have a place to share all my creative work and help other businesses grow with copy that will hook them from the moment they lay eyes on it.
I decided it was time to give myself a real chance and create a website that felt like home. It’s home to my content, home to my work, and all the little bits that inspire me throughout my life. Now, it was no easy job, but it was definitely worth it!
I want to take you through the process so that if you’re trying to design your website or launch your business, you have a little insight to help you get off the ground. I know how overwhelming it can be from the get-go, especially when you’re looking at what everyone else is doing, hoping that yours will be just as good if not better. What I have to say to that is, “stop comparing yourself!”
Celebrate every step of your journey. Take it slow, learn as you go, and create the perfect home for all your creativity.
Deciding on a Design
This can be tricky! Deciding on your brand’s look can be challenging, especially when you have so many other areas you still need to cover. Though, my biggest tip is to take it slow. Get the basics down, understand the look you’re going for, and get started.
When I decided on a brand design, I started with the three fonts I knew I wanted: a serif, a script, and an easy-to-read body font. I designed my logos with this in mind, and I had it reflect across my entire website. This made everything look cohesive, and now I don’t have to worry about finding the right font for my next graphic because I have them already laid out.
Don’t be afraid to change things around the more you put out content. Sometimes, we feel like we’re supposed to stick to the fonts or graphics we choose because it might disturb the overall brand image if we don’t.
That’s why rebranding is a thing. You will grow with time. Right now, focus on what message you’re trying to send your site visitors and what value they’ll get in return.
Picking Your Niche
If you’re struggling with this, think about how you’d describe your brand in a single sentence. If your brand is a service-based company, think about the marketing, writing, or design you’re doing. Pick your niche based on what best describes your brand and what your audience can expect from you when they click into your site.
Your website should feel like an experience. You don’t want to overwhelm your audience with too much copy or too many graphics (even though it’s easy to get a little too excited when you’re creating all of them!). Your website should capture your niche perfectly so that every time you get a visitor, old or new, they know what they’re going to be receiving from your content or services.
Providing Value With Your Content
This is probably the most important factor to remember. You might be asking yourself how in the world you’re going to be pumping out content across different social platforms every day. You might even be worried about overwhelming yourself from the very start, but I’ve got a fix for you. Don’t worry about the quantity at first. Focus on the quality.
When I first started, I wanted to be pumping out content every day, sometimes multiple times a day, but I quickly realized I wasn’t ready for a step like that. So, I dialed it back and focused on the message I was trying to send. I wanted my audience to know that they’re getting valuable information from every post, graphic, or video they come across.
You have to remember that while you set out to create a great-looking brand image, your content needs to remain valuable. Your audience should be learning, experiencing with you as you take them through different chapters of your creative content.
I hope these tips help you create the website of your dreams. If you’d like to work with me, click here!
Here’s a little look at my last social post: