We’re often told that to succeed, we have to put ourselves in a single niche. We’re told that if we don’t, we’ll never grow as creatives, but I beg to differ. I began my writing journey as an aspiring novelist, landing my first freelance contract ghostwriting. Fiction has been a big part of my life, and I placed it on the back burner because I wanted to build a sustainable career, and at the time, I believed fiction wouldn’t cut it.
I have many dreams as a writer:
- Wanting to help brand and businesses build their identities through carefully curated words
- Writing articles that inspire creative development
- And finally, writing fiction novels (specifically, in the Mystery/Thriller category)
While I have what I acknowledge to be a successful freelance writing career, there’s still that part of me that wants to dabble in other mediums, such as fiction writing. I’ve told myself time and time again that I’d give it a try once business starts to slow down, but my mindset has completely changed.
You’ve heard people say that if you really want something, you have to go after it, right? Well, I’m here to say that while a niche may help you boost your brand awareness, you’re allowed to step outside of it and try something new.
I decided that I wanted to redefine what it means to be a creative, accepting that I want to explore different forms of writing, whether they worked out or not. I learned a valuable lesson about thinking outside of the box and broadening my horizons, even if it may be a challenging feat.
Now, if you’re ready to design a career in writing that best fits you, here are some things you need to keep in mind:
Your writing career can consist of multiple creative forms
If you’re like me, and you have many goals that you want to accomplish, you may find yourself overwhelmed at the thought of where to begin. You may question whether you need a variety of different strategies to achieve them all, but the best way to approach this is to create a game plan that makes room for each of them.
While you won’t be working on every single one of your goals simultaneously, it’s nice to know that you have a plan in place, so when it comes time for you to branch out and try new things, you don’t experience creative exhaustion.
Whether you want to be a copywriter, a novelist, or a jack-of-all-trades, you get to decide what your writing career will look like and what route you decide to take to get there.
Balancing your creative outlet with growing your business is challenging but not impossible
If you’ve felt stuck for a while, looking for a new project to take on, or simply hoping to polish your writing skills, you may find it difficult if your schedule is already packed. Finding the time to engage in our creative process when we’re balancing deadlines and trying to make room for other responsibilities is tough, but it’s doable.
I use my fiction-writing time as a break. It’s a chance for me to get out of my head and enjoy something that feels natural, but that also helps me wind down. If you find that trying to do both is too overwhelming, try dedicating certain days to a specific category of creative tasks.
I do this primarily on Sunday, where I’ll wake up a little later and spend most of the day writing fiction, where the rest is spent planning for the upcoming week. Give it a try, find a system that works best for you, and stick to it.
You get to decide what, when, and how you share your stories with the world
Here’s one thing you need to remember: you’re a writer. Whether you’ve written a single story or a hundred, you’re a writer. Whether you’ve written sales copy or a fiction novel, you’re still a writer. You get to decide what your writing career looks like every step of the way.
If you’ve got a story inside you waiting to be let out, there’s no better time like the present to get writing. I decided to start working on my fiction novel even though I have a packed schedule filled with copywriting clients and other freelance projects. It was one of the most freeing decisions I’ve ever made as a writer because I know it will result in personal development and creative growth.
Don’t be afraid to step outside of your comfort zone. Don’t be scared to fuel your creativity, and allow yourself to be the writer you’ve always wanted to be.