“How do I book more clients?” This is a question that I’ve been asked many times over in my copywriting business, but I’ve seen it asked to just about every creative I know. The struggle to find clients is real, and a lot of the time, you’re wondering whether you’re ever going to be making a sustainable income.
The truth is, finding clients isn’t an easy process, nor is building a client list that will stick with you throughout the different stages of your business’s growth. You already feel like you’ve done it all.
You’ve invested your time into a beautiful website, you work to put out exciting, valuable content consistently, but you still aren’t managing to get inquiries as often as you’d like.
So, what do you do?
I’ve got a few tips that will come in handy to ensure you’re booking more clients and building lasting client relationships so that they know you’re their go-to creative.
Nail the Content Sales Pitch
You’ve probably been told many times that your content needs to provide value to your audience, but it should also be driving them to want your services as a result. Some of your content will be geared solely towards showing your audience you know what you’re talking about, and others will be showing them what you offer.
When it’s time to create that offer, don’t make it sound too sales-y. Your audience wants to know what purchasing your service will do for them, but they also want to see how you’ll be walking them through every step of the process. Give them an inside look at what they’re getting and how they’re going to get there to really nail that content sales pitch.
Get Real with Your Audience
Does your audience even know who you really are? Sharing little anecdotes about your life, what your day is like, and anything exciting that happens is a great business strategy—but it also takes some of the guesswork out of content creation.
Don’t be afraid to open up to your audience and take them through all of the exciting things that make you who you are. Integrating your personality into your branding and the way you present your services will undoubtedly help you book more clients because they’ll feel like they can genuinely connect with you. That’s how you create that client loyalty that will elevate and grow your business as a result.
Don’t Fear the Cold Pitch
Cold-pitching can be terrifying. Whether you’ve sent one out before or if this will be your first time, you’re going to get a lot of rejections, but that’s okay. Every time you do, you’ll be able to learn and improve. Try out various strategies, and ensure that you’ve engaged with the brand before you even reach out.
Show them what you can offer and present your services in a clear, concise manner. You’d be surprised how many people actually need what you do, but they just don’t know where to look. Don’t be afraid to reach out to potential clients with a great cold pitch.
Refresh to Your Portfolio (Even if You Haven’t Booked a Client Yet!)
Whether you have a few clients under your belt or you haven’t booked one yet, adding updated samples to your portfolio is integral to your growth as a creative. Use the time you have in between client work to create new, refreshing samples to show potential clients. This approach has helped me book most of my clients, and it’s how I’m able to try new things.
Creating samples is a great way to practice as well as fine-tune your skills so that once you book your next client, you’ll be ready to turn in an extraordinary project for them. Find new inspiration, try a new approach, and put together a broad scope of work that truly showcases what you do well.
Stay Consistent, and Don’t Give Up
There are going to be a lot of slow times as a creative. There will be times when business is off the charts and others where you don’t see a single inquiry, but that doesn’t mean you should give up. It takes time to get the word out there, and that’s why you should be making the best use of the time you do have right now.
When I first started, I was so worried about not booking clients that it began to affect my content creation and other streams of creativity that are important to me. Once I stopped concentrating on what I didn’t have and instead created a plan of action to encourage improvement, I saw exponential growth in my business.
Keep showing up. Keep working at what you do and fine-tune your craft. The success you’re looking for might just show up when you least expect it. Acknowledge how far you’ve come and how much effort you’ve put into growing your business.
Now, get out there and show your potential clients what you can do.